WTF DOES UBYKA MEAN?

ABOUT UBYKA ART DIRECTOR

3. NAME > DEAN CHRIST

1. DNA > EURASIAN - JAP x AUS

4. TOOLS > IDEAS + EQUINIMITY

5. MOTTO > KNOW MORE, NEED LESS

2. GOAL > SELF-ACTUALISATION

WTF is the UBYKA credo?

Today the mechanisms of the modern information media engulf us with new & permanent stimuli.

If we surrender ourselves uncritically to this profusion of images, we risk overstraining our sense of sight and losing the connection between perception and congnition.

UBYKA aims to re-awaken our curiousity and sense of observation. To view things as they truely are and not be blindly subservent to the controlling system. Only by detaching oneself from these chains of illusion will we be set free.

WTF is the UBYKA story?